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A Madison artwork condominium, regularly occurring store: identical owner, distinctive pandemic retail experiences

Hazel normal save shares a space with Hatch artwork residence, left rear. The shops, close the nook of Williamson and South 1st Earl Baldwin of Bewdley streets, had different economic results during the pandemic.


One store sells locally produced artwork, the different a curated collection of presents and residential decor with a Wisconsin flare.

Hatch art apartment and Hazel widely wide-spread shop are located subsequent to 1 yet another near the nook of Williamson and South 1st earl baldwin of bewdley streets, have the equal owner and share the equal money register after a wall become removed in 2017 to create two retailers in a single.

only revenue from the two organizations contrasted in 2020 amid an epidemic that curtailed looking and disrupted the business stream in brick and mortar shops. 

Hatch artwork condo, situated in 2010, aspects the work of Madison-enviornment artists.


Hatch does not have an e-commerce website, but its stock is now promoted during the save's Instagram and fb page. When consumers see an item they are looking to purchase, they send a direct message to the store and then they're sent an bill via email. In 2020, income for Hatch had been down 20%, in line with Tammy Schreiter, who headquartered the shop in 2010.

revenue at Hazel, in the meantime, had been up 20% in 2020 despite the disruptions as owner Tammy Schrieter laboriously multiplied the shop's constrained e-commerce site from about 50 to 400 items. It took her except the vacations to get 350 gadgets.

The space of Hatch artwork condo on Williamson road is crammed with the works of native artisans. Work is being promoted on Instagram and facebook, which have ended in orders by means of e mail for proprietor Tammy Schreiter.


"From here on out, that web site is at all times going to be part of our brick-and-mortar," Schreiter observed of Hazel, which she opened in 2015. "or not it's at all times going to be there together with curbside. it's just the brand new usual. At this element, when you are brick and mortar, you deserve to have an e-commerce website."


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